I do the social media for my family's business (not beauty related - setting up my beauty page at moment) but some of the stuff learnt from the course I'm on (EU funded thought the council it's great) posting 2 photos is better than 1, like and share competitions are illegal and they can take ur page down for sharing - because of people's privacy setting you might see only 50 names tho 100 people have shared it and they can take ur page down,
Analyze your Facebook page - LikeAlyzer is a great tool rates ur Facebook page and tells you what things can Improve on. I have to admit I love Facebook and find it very cheap for advertising - we tried magazines, newspapers, google ads, twitter ads but Facebook ads defo beat them all for value for money, reach and return. Sorry I'm a geek lol love the social media too! Stick at the Facebook tho it's worth it in the long run! 😃👍