Ive aways used facebook to post the odd picture etc but recently i learnt how to use it properly!!
So here goes:
Always post two posts at a time, the first something to catch there attention like a pic or poster, the second what you really want to say
The time of day you post affects who see it...first thing, midday and early eve are best... And SUNDAYS!!
Keep posting regularly to make sure yoy are visible in peoples news feeds, if you only post occasionally you wont get much
Paid advertising....you can pay to promote your page or to to boost a post, you choose how much per day and how many days...you choose whether to target the people that like your page ans their friends OR to target certain areas, ans mae or female, and age bracket....you can also specify their interests
Pictures, collages, funny quotes.....hints ad tips, just keep posting and eventually people will follow your page with interest.
I now post availability for the week on my page, clients know to look there before calling or messaging me!!!