US mineral make-up brand Bellápierre has signed a distribution agreement with retail department store House of Fraser, taking its message of synthetic-free cosmetics to a mainstream UK audience.
Set to roll out in 18 of House of Fraser stores, Bellápierre - available in salons and spas - was considered to be a perfect match with the popular high street brand's mission to offer premium products at affordable prices.
David Oren, founder and Company Director of Bellápierre said the partnership was significant. "I am delighted and honoured to launch bellápierre with House of Fraser in the UK," he enthused. "I am excited to be working in partnership with House of Fraser and look forward to introducing the next generation of mineral make-up to the UK high street".


Tracy Van Heusden, Senior Beauty Buyer for House of Fraser added:
Bellápierre offers the modern woman an accessible, colourful array of mineral make-up and we are delighted to welcome the brand to House of Fraser."
Set to roll out in 18 of House of Fraser stores, Bellápierre - available in salons and spas - was considered to be a perfect match with the popular high street brand's mission to offer premium products at affordable prices.
David Oren, founder and Company Director of Bellápierre said the partnership was significant. "I am delighted and honoured to launch bellápierre with House of Fraser in the UK," he enthused. "I am excited to be working in partnership with House of Fraser and look forward to introducing the next generation of mineral make-up to the UK high street".


Tracy Van Heusden, Senior Beauty Buyer for House of Fraser added:
Bellápierre offers the modern woman an accessible, colourful array of mineral make-up and we are delighted to welcome the brand to House of Fraser."
