The Ed.
Well-Known Member
Aveda were recently backstage setting hair trends at Stella McCartney's Autumn 2014 presentation in New York City. The brand's Global Creative Director, Antoinette Beenders, created a "soft, model off-duty look with a bit of an edge."
The look was inspired by Stella's older sister's love of the London first generation punk scene. To create a foundation of beautiful, healthy hair I used an Aveda prep product specific to each models hair texture and condition needs, said Beenders. We put short hair up in a loose, undone chignon and kept long hair down with a barely there wave created by twirling sections of hair and letting it set with a little heat. We completed each look by tousling and running new Aveda Dry Remedy Moisturizing Oil through hair for extra moisture and shine.
Until then...geek on!
The Ed.
The look was inspired by Stella's older sister's love of the London first generation punk scene. To create a foundation of beautiful, healthy hair I used an Aveda prep product specific to each models hair texture and condition needs, said Beenders. We put short hair up in a loose, undone chignon and kept long hair down with a barely there wave created by twirling sections of hair and letting it set with a little heat. We completed each look by tousling and running new Aveda Dry Remedy Moisturizing Oil through hair for extra moisture and shine.
Until then...geek on!
The Ed.
