The Ed.
Well-Known Member
If there was a way to print money, then L'Oreal have probably discovered it. Grey hairs are the stuff that nightmares are made of for many women and men and if someone can bottle the cure to combat the silver takeover, there's no doubt that people will be willing to spend good money on it.
Honestly, we don't have many details. If you can decipher the science stuff (I can't) then you can read more about it here but in a nutshell, this is what we know.
A few years ago, L'Oreal filed for patent No. 8,445,004 B2 with the fancy title of "Administration of agents mimicking dopachrome tautomerase (TRP-2) activity for protecting hair follicle melanocytes." Translation? "We just cured grey hair."
What we do know is that the key ingredient seems to be putrescine. Putrescine is the organic chemical compound that is responsible for giving decayign fish, semen and bad breath it's foul smell. Hopefully, L'Oreal's final product will find a way to mask the pong, but even if it doesn't, there will probably be people desperate enough to wear it anyway, even if they do start to attract flies.
Until then...geek on!
The Ed.
Honestly, we don't have many details. If you can decipher the science stuff (I can't) then you can read more about it here but in a nutshell, this is what we know.
A few years ago, L'Oreal filed for patent No. 8,445,004 B2 with the fancy title of "Administration of agents mimicking dopachrome tautomerase (TRP-2) activity for protecting hair follicle melanocytes." Translation? "We just cured grey hair."
What we do know is that the key ingredient seems to be putrescine. Putrescine is the organic chemical compound that is responsible for giving decayign fish, semen and bad breath it's foul smell. Hopefully, L'Oreal's final product will find a way to mask the pong, but even if it doesn't, there will probably be people desperate enough to wear it anyway, even if they do start to attract flies.
Until then...geek on!
The Ed.
