Hi guys!!
I'm glad I found this forum, great place to come and get advice/meet other hairdressers.
Ok to keep it short and sweet. Basically I opened my first business in 2009 did great was a little barbers just for men, but my dream was to open a luxurious unisex salon, so in 2011, I did just that 5 doors along from my old shop. In a much larger premises and had it done up to a very high standard. But I'm finding even though it looks amazing inside and a real salon for ladies I'm still getting alot of men from my old shop (not complaining better than no business at all) but obviously I opened unisex salon to get ladies in! But it doesn't seem to be happening as fast as I'd like it to. The ladies that have been in have been very happy and are now regulars and have told friends, but I'm still struggling to get new people in the door!
So I'd like some advice on how?? It looks good, has offers in the window etc. I have a website. I have a facebook page, I have twitter etc.
I have posted around 500 leaflets and from this I got around 5 customers from them (maybe the wrong time of year to post them I duno...)
So now I have just had over 2000 leaflets printed and I am going to get them out! Anyone know rough percentage you get back for every 1000 leaflets???
The only thing I can think of doing is posting leaflets for around an hour each day (I work full time in the salon so cant do all day posting!) for the next 6 months.
Local paper add is a definate no as far too expensive with little return. had a free ad fortunately last month and nothing happened from it.
Anyway any salon owners advice I would be very very thankful for! And your experience on the leaflets also.
Many thanks for the help guys, it's so frustrating in these tough times! Fortunately I have tiny overheads which is great!
xxx
I'm glad I found this forum, great place to come and get advice/meet other hairdressers.
Ok to keep it short and sweet. Basically I opened my first business in 2009 did great was a little barbers just for men, but my dream was to open a luxurious unisex salon, so in 2011, I did just that 5 doors along from my old shop. In a much larger premises and had it done up to a very high standard. But I'm finding even though it looks amazing inside and a real salon for ladies I'm still getting alot of men from my old shop (not complaining better than no business at all) but obviously I opened unisex salon to get ladies in! But it doesn't seem to be happening as fast as I'd like it to. The ladies that have been in have been very happy and are now regulars and have told friends, but I'm still struggling to get new people in the door!
So I'd like some advice on how?? It looks good, has offers in the window etc. I have a website. I have a facebook page, I have twitter etc.
I have posted around 500 leaflets and from this I got around 5 customers from them (maybe the wrong time of year to post them I duno...)
So now I have just had over 2000 leaflets printed and I am going to get them out! Anyone know rough percentage you get back for every 1000 leaflets???
The only thing I can think of doing is posting leaflets for around an hour each day (I work full time in the salon so cant do all day posting!) for the next 6 months.
Local paper add is a definate no as far too expensive with little return. had a free ad fortunately last month and nothing happened from it.
Anyway any salon owners advice I would be very very thankful for! And your experience on the leaflets also.
Many thanks for the help guys, it's so frustrating in these tough times! Fortunately I have tiny overheads which is great!
xxx