I’m a self employed hairdresser and used to be mobile, then 2 years ago (right at the start of the pandemic) I joined a salon renting a chair, as I had really started to hate travelling around. I love working there, my rent is cheap and my collegues are lovely. I’m the only self employed rent-a-chair one, the stylists are employees. My job is to do my own clients, my own bookings and treat it as my own work space just like when I was mobile, using my own products. The issue is, I’m finding it so hard to get new clients, as I don’t do the salon clients, just my own, that’s in my contract. It’s much harder to advertise now than when I was mobile as I don’t really know what my USP is, and clients seem to get confused over whether I’m working for the salon or for myself, obviously people just expect a salon to run as a salon. I use my social media to its full advantage and I do get the odd new client from that, and I run a recommendation offer which hardly anyone really bothers with. Any other ideas?? Covid has hit my business so hard and my diary is getting more and more empty.