Local business

[leonnib]

has anyone sent out pricelist to local businesses.. eg.. solicitors, shops. etc with your salon info..offering a discount or something...?

im thinking of doing that this week while im at home as i just got some new ones done.. ive dropped them around locally but obvoiusly not the same as posting it out to more areas around the salon..

i just wondered if this has worked well for anyone...?
if so what type of thing did you offer if anything?

 

[trulyscrump]

Hi, we contacted the HR departments in large local firms with plenty of employees and offered them a blanket 10% off. This has worked very well. In fact, one of them asked us in to do some treatment demonstrations to the staff. It's really worth becoming friendly with the personnel departments, even entice them in with a freebie.

Also, we approached the local hospital and offered all staff (with ID) a discount too.

We have never done the same with smaller businesses though.

 

[daisyjones]

This is definitely a good idea!

And remember, the word FREE is the most powerful marketing tool there is!

 

[Blue Rose]

I sent this months newsletter to local solicitor & accountant firms. Not had much feedback so far.
Once I've finshed Novembers newsletter I'm going to send it out to more local firms.

I've sent out leaflets & promotion vouchers to local shipping offices. I send a few a week & last week, out of 15 being sent out, we had 2 bookings, 1 of which has re-booked

My next plan of action is to contact local firms with lots of employees if I could set up a 'mini salon' for part of the day & offer service treatments, eg waxing mini manicure, spray tan etc

It was mentioned some time ago on here about an evening of beauty in a pub (don't laugh!). We have a pub over the road from the salon & I thought it may be worth speaking to him to see if any of his customers would be interested.

Like lots of others on here, I'm feeling the recessional pinch & I'm thinking that if Mohammed won't go the mountain, then the mountain must go to him. Hence I'm wanting to do lots of group mobile work.

 

[leonnib]

Hi, we contacted the HR departments in large local firms with plenty of employees and offered them a blanket 10% off. This has worked very well. In fact, one of them asked us in to do some treatment demonstrations to the staff. It's really worth becoming friendly with the personnel departments, even entice them in with a freebie.

Also, we approached the local hospital and offered all staff (with ID) a discount too.

We have never done the same with smaller businesses though.

hiya i have thought if the hospitals near me there are quite a few.. did you contact them by writing or via phone?

 

[LADY STARDUST]

When i worked at a salon a while ago, we did loads of marketing this way. We literally trawled around the area in car and popped into all the big banks, hospitals, clinics etc. I think that the personal touch is a bit more effective as you can build up a bit of a rapport with potential clients by talking to them and just general chit chat, this way they can put a face to the business also and it can make them feel a bit more at ease if they have already met you or go by what their receptionist has told them, it really worked as we got quite a few bookings from just spending the day driving around to places...xXx

 

[FlawlessBeauty]

Sort of, lol. I had family and friends take leaflets to work or put up a poster if they had a notice board. This worked well enough for me, but i do plan on giving pricelists to the local shops.

Even if you didn't get anything immediately, the amount of people i've had that have held onto a leaflet and when they finally come in and show me its like a year old. But then they come to me.

A friend and i also used to do mobile work for a large company. The entire office worked on computers and there were about 30-40 workers. We went in for the day and had a little area where the employees would sit on chairs, leave clothes on and we would give them a head and neck massage for 10-20 minutes.

Th boss gave us £200 each and the workers felt much more appreciated, so you never know what kind of work you'l bring in.