I am just starting out too as a side line hoping to build up to full time. I "go live" early June however am feeling really positive because I am mentioning it in person to everyone.
I am working in a pub for a bit of pin money and have mentioned it, all the ladies have been interested and helping spread the word. I mentioned it in nursery, they spoke to me about how to reach out to the local mum's.
I have been surprised how quickly everything has gone and now desperately need to get some leaflets and business cards printed.
Just talk to anyone you can! Spread the word.