gemsie1983
Well-Known Member
Found this article on the front page of mintel today thought some of you might be interested in it! :hug:
Happy Hour at the nail bar!
Pampering, preening, indulging ........and cocktails! Nail bar treatments are about to change.
Virtual Diva
US nail spa and boutique - Dashing Divas - looks set to transform the mani- and pedicure industry.
With an emphasis on 'Bar', the chain offers Girl's Night Out' cocktail evenings where nail files, wax strips and Margaritas are interchangeable. In other words, a chillout place to look good and feel ever so tipsy .
Amidst its offerings of waxing, facials, massages and cocktails is Virtual Nails - custom made revolutionary nails that fit 'like a glove' and last two weeks before being melted off and replaced by a new set.
Making the world beautiful?
Not content with being merely another pink and fluffy nail bar chain, Dashing Divas has designs on taking over the world with its beauty concept. Conquered areas so far include the US, Middle East and Far East and its aggressive expansion plans also include the UK.
Any success in the UK will be helped by the recent launches of luxury public toilets and the current trend of self-indulgence. The big question is this though: will its 'manly' manicures override its thoroughly feminised atmosphere and name in attracting the British men?
Happy Hour at the nail bar!
Pampering, preening, indulging ........and cocktails! Nail bar treatments are about to change.
Virtual Diva
US nail spa and boutique - Dashing Divas - looks set to transform the mani- and pedicure industry.
With an emphasis on 'Bar', the chain offers Girl's Night Out' cocktail evenings where nail files, wax strips and Margaritas are interchangeable. In other words, a chillout place to look good and feel ever so tipsy .
Amidst its offerings of waxing, facials, massages and cocktails is Virtual Nails - custom made revolutionary nails that fit 'like a glove' and last two weeks before being melted off and replaced by a new set.
Making the world beautiful?
Not content with being merely another pink and fluffy nail bar chain, Dashing Divas has designs on taking over the world with its beauty concept. Conquered areas so far include the US, Middle East and Far East and its aggressive expansion plans also include the UK.
Any success in the UK will be helped by the recent launches of luxury public toilets and the current trend of self-indulgence. The big question is this though: will its 'manly' manicures override its thoroughly feminised atmosphere and name in attracting the British men?
