we haven’t been using pravana for long but the shine definitely seems better than on other brands crazy colors etc
the only thing is that for a lot of the colours you need to lift to level 9 minimum, not just the pastels either
I lifted my client to a level 10 and used some pravana vivids tones but they seemed really translucent. She bought the colours too me. But the colours just don't seem as good as expected. The lightened hair came out very clean and looked amazing but the colour didn't seem to look as good. But she was happy.