StudioTracker
Well-Known Member
The use of text messaging as a marketing tool is an emerging trend among businesses today. It is the only form of marketing that reaches your customers instantly and directly, and at anywhere anytime, at work, home or on the go. Text message marketing can help salons increase their profits in a number of ways through increasing customer loyalty and repeat visits and through preventing no shows.
Research shows it costs six times more to acquire new customers than it does to keep existing ones. Salon owners should therefore ensure that they focus efforts on maintaining customer loyalty as loyal clients cost less, spend more and are more likely to recommend you. Text message marketing gives the salon owner an opportunity to reach and connect with their current customers enabling them to sell to the same customers repeatedly.
Using text message marketing enables the salon owner to create personalised promotional campaigns, send vouchers, announce discounts or promote sales and events at the click of a mouse, keeping the customer up to date and in touch with the salon. Sending out birthday messages with a voucher to clients for example will be a thoughtful surprise which will only strengthen your relationship and their loyalty and will encourage them to use their voucher and book a treatment. It may also be a good idea to make the voucher for a service the client wouldnt usually have; this will introduce them to a new treatment that has the potential to become a regular booking.
Text messaging is a highly personal communication tool, therefore it can be deemed as the most effective way to involve your customers and maintain exposure for your business. Text messaging can not only be used to promote your business, but they are a useful medium to reduce the number of no shows in salons. For most salons no shows can be very weakening, the hour or so that is wasted and has lost money is inefficient for business. Reminder text messages can reduce this problem as clients will be reminded of their booking and this will prompt them to ring if they are unable to make the appointment. It is important to ask the client if they could ring and give at least 24 hours notice if they are unable to make the appointment, this will enable you to try and fill the missed booking.
In addition the use of text messages can allow you to fill in no-show gaps. You can send a text message to clients saying Due to the cancellation of a treatment today between 2pm and 3pm 50% discount on all treatments, first person to book will receive the discount! This offer is sure to get your free slot filled and ensure you spend your time productively, making money!
Having a salon software system can increase the benefits and ease of using text marketing. Salon software systems allow you to select which clients you want to target in your campaigns, for example you may want to target clients who havent visited the salon in the last 6 months with a 20% discount. You will be able to filter the client database to only select these clients this will ensure you dont reduce profit margins on clients who are already loyal. Furthermore salon software systems automatically send out appointment reminders therefore you dont have to spend any time organising these or sending them. Birthday messages can also be automatically set so you dont have to spend time checking your client list everyday to see who has a birthday. A salon software system will also give reports enabling you to track your results to see which campaigns deliver the most effective returns and which clients are responsive and worth targeting.
Text message marketing is one of the cheapest methods to reach clients directly and personally, why not add it to your marketing efforts today and track the results.
Research shows it costs six times more to acquire new customers than it does to keep existing ones. Salon owners should therefore ensure that they focus efforts on maintaining customer loyalty as loyal clients cost less, spend more and are more likely to recommend you. Text message marketing gives the salon owner an opportunity to reach and connect with their current customers enabling them to sell to the same customers repeatedly.
Using text message marketing enables the salon owner to create personalised promotional campaigns, send vouchers, announce discounts or promote sales and events at the click of a mouse, keeping the customer up to date and in touch with the salon. Sending out birthday messages with a voucher to clients for example will be a thoughtful surprise which will only strengthen your relationship and their loyalty and will encourage them to use their voucher and book a treatment. It may also be a good idea to make the voucher for a service the client wouldnt usually have; this will introduce them to a new treatment that has the potential to become a regular booking.
Text messaging is a highly personal communication tool, therefore it can be deemed as the most effective way to involve your customers and maintain exposure for your business. Text messaging can not only be used to promote your business, but they are a useful medium to reduce the number of no shows in salons. For most salons no shows can be very weakening, the hour or so that is wasted and has lost money is inefficient for business. Reminder text messages can reduce this problem as clients will be reminded of their booking and this will prompt them to ring if they are unable to make the appointment. It is important to ask the client if they could ring and give at least 24 hours notice if they are unable to make the appointment, this will enable you to try and fill the missed booking.
In addition the use of text messages can allow you to fill in no-show gaps. You can send a text message to clients saying Due to the cancellation of a treatment today between 2pm and 3pm 50% discount on all treatments, first person to book will receive the discount! This offer is sure to get your free slot filled and ensure you spend your time productively, making money!
Having a salon software system can increase the benefits and ease of using text marketing. Salon software systems allow you to select which clients you want to target in your campaigns, for example you may want to target clients who havent visited the salon in the last 6 months with a 20% discount. You will be able to filter the client database to only select these clients this will ensure you dont reduce profit margins on clients who are already loyal. Furthermore salon software systems automatically send out appointment reminders therefore you dont have to spend any time organising these or sending them. Birthday messages can also be automatically set so you dont have to spend time checking your client list everyday to see who has a birthday. A salon software system will also give reports enabling you to track your results to see which campaigns deliver the most effective returns and which clients are responsive and worth targeting.
Text message marketing is one of the cheapest methods to reach clients directly and personally, why not add it to your marketing efforts today and track the results.
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