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  1. paulIngramTBA

    What sort of direct marketing do people carry out here?

    Some interesting replies. So I read a very good article today from a guy called Andrew Chen, I get his newsletter, who talked about referral models and how to bring business to your social marketplace app. He used to work for the likes of Uber but its quite surprising what he says about paid...
  2. paulIngramTBA

    What sort of direct marketing do people carry out here?

    So what do you think about texting clients? with offers or cancellations?
  3. paulIngramTBA

    What sort of direct marketing do people carry out here?

    Interested in how salons connect with clients or try and get new clients via email, web and sms, WhatsApp etc?
  4. paulIngramTBA

    How Google may transform how you answer your salon calls

    I thought you might like to see how people like myself who work in technology startups are looking at things that could be coming to salons in the very near future......it's 4 min video but quite funny actually. It's mad to think this laid back guy is the CEO of Google. This is a google...
  5. paulIngramTBA

    Clients using social media for appointments?

    Guess the problem is that there are more "channels" for people to communicate these days but you do hold the power to select which ones, and if you want to focus them down one channel like telephone then maybe an automated system would fix your problem. It's kinda the problem that small...
  6. paulIngramTBA

    More ways to promote your business

    If you like reading then a good book for Digital (Web/Mobile) Marketing is "The Platform Revolution". It has given us some fairly strong ways to bring both buyers and sellers to our iPhone beauty marketplace app, but it will help you understand how the workings of social media is "working" you...
  7. paulIngramTBA

    Treatwell?

    And here we are!! PM if interested in knowing more.
  8. paulIngramTBA

    Easiest web design/set up

    Hi, I'm not a web designer but have used a fair few systems to create a presence. the designer above is probably a not bad route. If it's something you fancy tackling then maybe have a look here. Wordpress isn't bad. all you maybe want is a 1 or 2 page site and the links below will be a good...
  9. paulIngramTBA

    Clients cancelling last minute due to sickness & not the first time

    So after reading this I'm going to post which hopefully won't get deleted. I've spent 2000 hrs creating an app to fix the problems people are complaining about in this thread, for cancellations and last minute offerings for people who are local to your area and who also might not know of you...
  10. paulIngramTBA

    How many of you are ready for the new data protection laws?

    And they probably won't.
  11. paulIngramTBA

    How many of you are ready for the new data protection laws?

    In general, GDPR is about people managing their data, having the right to remove it and also companies not abusing their trust of the person who's data they are holding. I don't think you'll have issues if you follow those codes suggested. I'm not a GDPR expert but I do provide a high level...
  12. paulIngramTBA

    How many of you are ready for the new data protection laws?

    OK, but A) no one is going to know you have the data, and B) how can anyone let a client manage their data if it's not digital????? I think people need to be REAL world pragmatic here about GDPR.
  13. paulIngramTBA

    How many of you are ready for the new data protection laws?

    technically no, because these are predominantly based at allowing the person to "control" their own data, but it's also more focused around digital use such as email, or like an app, or website you sign in to use. Maybe just to add, that it wouldn't do you any harm to just have a client sign a...
  14. paulIngramTBA

    Help required to understand how to work with salons etc

    Hi folks, I've spent the last 18 months making a services marketplace app for the health and beauty industry that I hoped would fix problems like missed appointments, cancellations and bring in new customers for salons. I'm working out the best way to engage with salons and so on, can you give...
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