UK consumers are spending unprecedented amounts on anti-ageing products, a new survey by Key Note reveals.
The research points to an ageing population as the driving force behind a 5% rise in 2009, which valued the industry at £2 billion. Innovation in this sector, such as developments in scientific formulas particularly into the roles of genes and proteins in the skin, is seen as a significant winner with consumers seeking youthful skin.
Within this, the growing use of clinical trials by skincare companies to back up their formulas has also made a positive impact, with consumers spending £150 million for added assurance, the report states.
Manufacturers of these products are keen to promote a holistic message, linking healthy diets and lifestyles to appearance. These products, which can command high prices, give consumers a chance to upgrade their skincare regimes and offer an alternative to cosmetic surgery and non-surgical procedures.
It is predicted that anti-ageing will continue to fuel retail sales of toiletries, which will grow in value by 9.5% between 2010 and 2014, according to Key Note.
The research points to an ageing population as the driving force behind a 5% rise in 2009, which valued the industry at £2 billion. Innovation in this sector, such as developments in scientific formulas particularly into the roles of genes and proteins in the skin, is seen as a significant winner with consumers seeking youthful skin.
Within this, the growing use of clinical trials by skincare companies to back up their formulas has also made a positive impact, with consumers spending £150 million for added assurance, the report states.
Manufacturers of these products are keen to promote a holistic message, linking healthy diets and lifestyles to appearance. These products, which can command high prices, give consumers a chance to upgrade their skincare regimes and offer an alternative to cosmetic surgery and non-surgical procedures.
It is predicted that anti-ageing will continue to fuel retail sales of toiletries, which will grow in value by 9.5% between 2010 and 2014, according to Key Note.
