Building business

[annabeebalc]

Hi. I opened my Hair salon in November and at times it has been far busier than I ever anticipated. It seems to be so unpredictable in terms of bookings. The middle part of the month is always busy but sometimes we can go a whole week with only a couple of bookings. I have advertised in the local paper and made a facebook page in the hope of generating some more business. I have a loyalty card scheme which seems to be bringing back my existing clients and the recommend a friend scheme which is unreliable. How can I build my client base to entice new customers effectively??? I'm going further into the red! I need to start making this happen for myself.

Thanks so much

 

[jayne717]

Hi I'm trying to do the same thing at the moment tbh! I'm no expert and certainly not about hair but at the moment I'm about to do a special offer for the "prom season", have had an open day, looking at local charity events where can offer a gift voucher as a raffle prize or something. Also look at local weight loss classes and maybe contact them offering their members something special if they bring their membership cards - everyone wants to spruce up when thay've lost weight and feeling good! Hope this helps a bit!

 

[laura27]

Hello, I am just about to collaborate with a weight loss club and not sure what incentives to offer, can I ask what you did?

 

[SJK]

I think you need to have a look at Lynne Baker's thread on networking and promotions. It's full of ideas about how to get more clients and all the ideas have been tested by geeks.

http://www.salongeek.com/biz-geek/83160-more-ways-promote-your-business.html