CEW honours 2010 Beauty Award winners

[The Hat]

Cosmetic Executive Women (CEW) UK has announced the winners of its annual Beauty Awards.

Professional brands were celebrated such as Elemis, taking home Best British Brand and St. Tropez, triumphing in Best New Self Tan for its Wash Off Instant Glow Body Lotion and Everyday Mousse (Mass & Prestige categories).

The biggest talking point, though, was the successful debut of a new UK brand called All For Eve. Having launched in November, the brand, which was created by Urban Retreat’s George Hammer, established a new record at the CEW Awards by winning in four categories. The categories were: Best New Brand (Mass); Best New Bath & Body (Mass); Best New Make-Up Product (Mass); and Best New Hand & Nail Care Product (Mass or Prestige).

For the full list of winners go to: CEW: Events

 

[naturalnails]

It would be lovely some day to see real professional brands taking some of these awards. Sorry but a brand that you can buy from a shopping channel, in my mind is no longer a professional brand.

A professional brand surely is one which needs to be used and explained by a professional and bought through a salon.