In a bid to mirror its success in the US, Murads founder flew to the UK this week to promote the brands skincare philosophy and to strengthen its professional network nationwide.
Murad was founded in 1989 by practising physician Howard Murad. Today it is sold in 46 countries and is the number one selling clinical skincare brand at Sephora in the US.
During Dr Murads visit he explained how the company has tapped into a consumer desire for a 360 degree approach to skincare. At the centre of our thinking is what we call inclusive health, which is a three-pronged concept that includes Internal Care, Topical Care and Emotiona Self-Care, with an aim to address the spirit, skin and body, he says.
According to the company, raising awareness of Murad within professional circles is key. The ambition is to have a strong sales force across all parts of the UK in forthcoming years, serving a growing community of Murad salons and spas.
In addition, Dr Murad was on hand to launch a new Pomegranate retail range and salon treatment, which focuses on anti-ageing.
Murad was founded in 1989 by practising physician Howard Murad. Today it is sold in 46 countries and is the number one selling clinical skincare brand at Sephora in the US.
During Dr Murads visit he explained how the company has tapped into a consumer desire for a 360 degree approach to skincare. At the centre of our thinking is what we call inclusive health, which is a three-pronged concept that includes Internal Care, Topical Care and Emotiona Self-Care, with an aim to address the spirit, skin and body, he says.
According to the company, raising awareness of Murad within professional circles is key. The ambition is to have a strong sales force across all parts of the UK in forthcoming years, serving a growing community of Murad salons and spas.
In addition, Dr Murad was on hand to launch a new Pomegranate retail range and salon treatment, which focuses on anti-ageing.
