We opened 6 months ago and we mainly advertise via Facebook Advertising in the local area. We will usually spend around £25 a week - those that are Self Employed such as the Nail Technician also chips in £5 each. We've been pretty much fully booked the past two weeks, which we have been delighted about as we expected it to be dead.
It's so cheap as well when you think about it, how much does 500 leaflets cost you when £5 can hit your target market and we tend to get around 2.5k views. You can't guarantee your leaflets are going to hit your target market when doing mailing drops. (We tend to do a mix of both)
I didn't figure out overnight how best to work it so these are a couple of tips that worked well for me. Although if your Salon is in the same area as mine... Nothing for you to see here
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Spread your weekly budget across the week (Sun-Thurs works best) and post in the evenings. This means you will have a constant flow of traffic to your page.
Always have two pictures at least, this means people are more likely to stop and look.
When it's an advert it's only the first few lines they see before deciding to scroll past or to click to read more. If you have an amazing deal on just go straight to the point for example 'C&BD and Gel Nails - £25' for example.
I tend to see a lot of waffle when looking at other pages posts instead of getting to the point right away so that they then click and read further/browse the page etc.
I'd also recommend getting a website - I done
www.theimageloungepaisley.com for £100 for the year with an online booking system. A really catchy post which then gives the option to book online really helps.
Hope this helps some of you.