I'll hold my hands up and say I don't know loads about pricing for the industry so don't shoot the messenger!
But... For genuine shellac fingers by CND master and qualified etc around where I live in Essex and also most prices I've seen in London (obviously not seen everywhere don't get me wrong) It seems to top out at high 20's. Like £28. Locally in Essex more like £22-25. £30 may really be a stretch... just a thought.
Mrs Penguin gets hers done whenever she gets hold of my card and I don't even think she would pay £30 even with my money lmao.
Am I wrong in thinking shellac lasts about 2 weeks? That's £15 a week up keep for regulars. Quite a lot. £60 a month. Obviously this is if they're regular which they may not be.
Like I say I have no idea how much the stuff costs
Thanks for asking, Banner Penguin - I should clarify this!
My charge for Shellac is £23. My charge for extensions, in either gel or acrylic, is £30. The Shellac price doesn't include lengthening - it's just a regular Shellac application (although I usually include glitter/basic art for free... although I know that would make a lot of nail professionals on here shudder)
The extensions usually last 3-4 weeks without needing an infill (infills cost less than a full set). Once a client's nails are grown out, I usually I try to convert my extension clients into gel overlay, and then into Shellac on it's own. I'm trying to get them into a less expensive, less time-intensive process, and it has worked for the majority of my clients.
But to do Shellac, I need to purchase REAL Shellac, and correct light bulbs for my CND lamp, and all the paraphernalia needed to do a Shellac treatment - I'm not fobbing my clients off with dodgy product purchased from Ebay. But that all has a cost.