Move over lipstick. It looks like mascara is chasing the consumer top spot for make-up 'must-haves'. A new report by marketer Mintel revealed a steady rise in eye cosmetic sales with mascara out-performing other products to become one of the fastest growing segments in colour cosmetics.
Figures show that since 2004, eye make-up sales have increased 38%, compared to just an 11% increase in the colour cosmetics market overall.
The focus is now on more dramatic eyes, says Kat Fay, Senior Beauty Analyst at Mintel. Mascara products are offering everything from serums to invigorate your natural lashes, to iridescent particles that reflect light to bring out a womans natural eye color. Retailers offerings seem to be working, as women report using mascara almost five times a week.
Figures show that since 2004, eye make-up sales have increased 38%, compared to just an 11% increase in the colour cosmetics market overall.
The focus is now on more dramatic eyes, says Kat Fay, Senior Beauty Analyst at Mintel. Mascara products are offering everything from serums to invigorate your natural lashes, to iridescent particles that reflect light to bring out a womans natural eye color. Retailers offerings seem to be working, as women report using mascara almost five times a week.
