Displaying Grafton Internationals extensive line of professional beauty supplies, a newly launched retail area aims to serve a growing number of training guests and spa and salon partners.
Based at the companys headquarters in Tamworth, the space proudly showcases brands such as Comfort Zone, Orly and Nailtiques in a cleverly designed environment. Shoppers are encouraged to test and play with products, sip a range of herbal teas on offer and relax in the ambient surroundings.
Jon Hardwick, Grafton International Ltd Managing Director, said: We began the retail space project for two reasons. Firstly, it is important for us to showcase all the incredible point of sale equipment and materials we have as our guests can now see the physical impact of these tools.
Secondly, we have some beautiful brands in our portfolio and we knew it would be exciting for our guests to be able to access all these brands whilst they visited us. The team implementing the project have managed to create a very interactive retail experience; its beautiful but completely accessible and enticing.
Based at the companys headquarters in Tamworth, the space proudly showcases brands such as Comfort Zone, Orly and Nailtiques in a cleverly designed environment. Shoppers are encouraged to test and play with products, sip a range of herbal teas on offer and relax in the ambient surroundings.
Jon Hardwick, Grafton International Ltd Managing Director, said: We began the retail space project for two reasons. Firstly, it is important for us to showcase all the incredible point of sale equipment and materials we have as our guests can now see the physical impact of these tools.
Secondly, we have some beautiful brands in our portfolio and we knew it would be exciting for our guests to be able to access all these brands whilst they visited us. The team implementing the project have managed to create a very interactive retail experience; its beautiful but completely accessible and enticing.
