Hair | Listen As Hair Heroes Share The Secrets Of Success

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The Ed.

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Keeping an ear open for solid business advice is almost impossible for time-poor salon owners and managers, especially when they spend so much time behind the chair or in the treatment room earning money. But now salon business guru Antony Whitaker has made it super-easy with the launch this month of a new audio service that builds to an extensive library of exclusive, illuminating interviews with the world’s most successful and influential hairdressers that can be played in the car, at the gym or while preparing dinner.

Unplugged is a monthly audio programme, available on CD or by MP3 download, delivering insightful and inspiring interviews with the industry’s icons to those hungry for guidance on better salon management and development. Each month one person famed within the industry, be it for entrepreneurial innovative, commercial success or creative virtuosity, will be featured starting with Sassoon visionary Mark Hayes followed by Tigi genius Antony Mascolo and more. Each will explain how they got where they are.

"The single biggest objective people have when they come to my seminars, whether in London, Manchester, New York or Sydney, is to gain motivation," said Antony, who is acknowledged worldwide as the industry’s leading and most passionate business voice, with more than three decades’ experience in hairdressing as a stylist, salon owner, business coach, educator and motivational speaker. "So who better to listen to than those who have succeeded in their field of expertise? And with many hairdressers reluctant to spend the little time they have reading dry business manuals, Unplugged allows those serious about running successful businesses to listen to their hair heroes on CD or MP3 at a time that suits them."

From March, Unplugged will delve into how each of these industry greats thinks, what makes them tick, what journeys have led each to their iconic status and where are they heading now. Most importantly, every question and every answer will focus on what you can learn from them.

The first Unplugged programme will be released to subscribers in mid-March, with Mark Hayes, Antony Mascolo, Vogue favourite Kerry Warn, Tangle Teezer’s Shaun Pulfrey and Tim Hartley lined up for the first few months and many more international hairdressing stars to follow.

There are two options to subscribe to Unplugged. Pay a monthly subscription of only £7.95 and receive a CD every month by post or pay £6.95 a month for an MP3 download sent direct. Or take the no-hassle option of a yearly subscription of £95.40 for CDs or £83.40 for 12 MP3 downloads.

Until then...geek on!

The Ed.
 

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