Simple answer - why would anyone sell cheap if they can sell expensive?
The reasons companies sell cheap is because they can't justify a higher price. That could be for several reasons:
- the ingredients are lower quality
- lack of experienced and talented people to develop the products
- don't offer education or it's of a low level
- hire low cost employees and/or manufacture in a low cost country
- take short-cuts regarding safety and testing**
- work out of home or other low-cost premises
- they have no reputation or uniqueness
** For products sold in Europe, the manufacturers are responsible for stating if a cosmetic product is safe or not. There are no independent laboratory tests done by any government agency.
In 2011-2012, the Swedish Medical Products Agency did an investigation of professional nail products sold in Sweden. Of the 32 companies whose products they tested, they found 10 companies (30% !!) selling Chinese and low-cost German gel, acrylic or fibreglass nail products that contained ingredients banned in Europe. They removed those products from the market.
So what this all comes down to, is that when buying products there is no guarantee of product safety. The only thing that you can do is to buy from a manufacturer or distributor that you can trust.
In business there a legal phrase for this - it's called "due diligence". Due diligence means you are responsible for doing the research and making sure than the claims made are honest and accurate.
How can you do due diligence when looking for a nail products supplier? Some ideas:
- How many years has the company been in business (remember 9 out of 10 companies fail in the first year!)
- Who are the owners? Does their website even say clearly who the owners are and their experience? Are they respected in the industry or just someone who got tired of working in a salon and tries to make money selling products?
- What education do they provide? Companies that offer advanced education can be seen as more serious and professional
- Has the company won any nail competitions?
- Do they advertise in professional magazines? (it's expensive, so only those companies with good finances can afford to do this on a regular basis)
- Do they have a network of experienced educators / resellers?
- Does their website only show a PO Box address?
- Do they have a fax number? (many low cost start-up's never think about buying a fax number)
Today it is very easy to find some products to flog, put up a cheap website and work from home. But don't be fooled. Look deeper and you won't be fooled.