More skincare brands swallowed up by huge corporations

[sillymoo]

What sad news this week that some beautiful, bespoke, high concentration, results led skincare brands are being swallowed up by huge corporations. Ren, Dermalogica and Dr Murad began as prescriptive Therapist lead brands,used solely by salons to help clients improve their skin, with honesty and integrity.

Unilever have purchased these companies and for clients this is not good. These massive conglomerates only aim to mass market the products and maximise profit. In order to do this the first thing these corporations do is source cheaper, lower quality ingredients as well as reducing the percentage of active ingredients, so reducing their costs and increasing profits. All this, unknown to us the consumer, believing we are buying the same quality product whilst receiving inferior results.

This I have witnessed many times before.

We should promote to clients that would like real results, powerful ingredients, honesty and to save money, to speak with passionate skincare Therapists that are trained in skin physiology and cosmeceutical ingredients backed by Dermatologists.

Much Love..

Joanne

(steps down form soap box)

 

[ButterflyQ]

I really hope, and doubt, that a very trusted and passionate brand like Dermalogica, would compromise the quality and integrity of their products and personality. It would break my little skincare heart! Xx

 

[Martin Duffy]

We don't know anything of the sort - Unilever wouldn't have set up a separate 'prestige' folder of businesses if all they planned to do was to bring the brands they had brought down to the lowest common denominator.

Most large companies will own a wide range of brands that sit at different levels in the market place, from high street to high end - it's how they get a large market share. It wouldn't be in their interest to aim them all at the same consumer.

 

[BettyBaa1994]

We don't know anything of the sort - Unilever wouldn't have set up a separate 'prestige' folder of businesses if all they planned to do was to bring the brands they had brought down to the lowest common denominator.

Most large companies will own a wide range of brands that sit at different levels in the market place, from high street to high end - it's how they get a large market share. It wouldn't be in their interest to aim them all at the same consumer.

You would hope so, but look at Cadbury and Kraft. or a better example is bodyshop. It really has gone down hill after its take -over by l'oreal. The ethos and culture was altered. It became cheap and widely accesible and my major fear for dermalogica is that it will be sold in high street shops thus losing revenue for salons but Unilever will rake it in.
http://www.independent.co.uk/news/u...ularity-plunges-after-loreal-sale-473599.html

 

[KHS]

You only have to ask Google that question guys and all will be answered - from the horses mouth...

http://www.unilever.com/news/press-releases/2015/unilever-to-acquire-dermalogica-skincare.html

They also own Tigi..so I'm assuming Dermilogica will soon be stocked on the shelves in B & M alongside Tigi and Treseme, which was also a salon exclusive brand in its hey day

 

[squidgernetball]

But isn't dermalogica already on the high street?

 

[Martin Duffy]

You would hope so, but look at Cadbury and Kraft. or a better example is bodyshop. It really has gone down hill after its take -over by l'oreal. The ethos and culture was altered. It became cheap and widely accesible and my major fear for dermalogica is that it will be sold in high street shops thus losing revenue for salons but Unilever will rake it in.
http://www.independent.co.uk/news/u...ularity-plunges-after-loreal-sale-473599.html

But Cadbury, Kraft and Body Shop were never high end, prestige or 'professional' products to start with! A far more relevant example would be Matrix, Redken or Keresatase, which have have hardly been turned into the next Garnier by simple virtue of being owned by L'Oreal - rather each remains aimed at the market they were intended for. Note how in the link above it clearly says:

"The brand, which had a turnover of US$240m in 2014, will be incorporated into Unilever’s Prestige division, which is exclusively dedicated to select distribution and premium personal care brands."

 

[RED STAR]

Is it not illegal to 'select' who you distribute to....If Sid Snot' want's to buy it, then 'Sid Snot' shall have it!
The same as it is no longer acceptable to have a 'recommended retail price'.ie. price fixing!

 

[Martin Duffy]

Selective distribution is legal in the UK, so long as it's done within the legal guidelines - there's an interesting article on the subject here, which notes exceptions that are allowable for selective distribution, which includes 'luxury cosmetics':

http://awa2012.concurrences.com/academic/article/selective-distribution-an-overview

 

[chris_causey]

The same thing just happened to Bumble and Bumble. They've been bought out, now everyone is complaining about the chAnge of formula. It's so annoying when this happens.