Prince’s Trust withdraws backing from tanning campaign

[The Hat]

Having recently lent its support to St. Tropez’s ‘self esteem’ campaign, The Prince’s Trust [www.princes-trust.org.uk], has now pulled its backing from the tanning brand’s initiative. The charity’s u-turn emerged after a parental pressure group complained of the campaign’s “damaging and mixed messages”.

PinkStinks, a group set up by two mothers concerned about the impact of marketing and the media on the self-esteem of young girls, urged the trust to re-think its endorsement of St. Tropez’s initiative. In particular, the lobby group objected to a video on the company’s website in which the campaign’s ‘ambassador’ Kelly Osbourne enthused about how her self tan made her look “10lb skinnier”.

In an interview with The Times, Emma Moore, who co-founded PinkStinks alongside her twin Abi, said: “When we first saw the video we were gobsmacked. They are talking about self-esteem and then there are pictures of Kelly Osbourne airbrushed to within an inch of her life. To have those messages endorsed by a high-profile charity seemed very wrong.”

 

[kimi1101]

hmmm...im not sure what to think about this. i do agree the issues with slef esteem and kelly osbourne saying "getting a tan makes me look skinnier" are maybe not something that works hand in hand.

a shame though, i can see the overall idea about it all.

 

[Velveteen]

The initial thread doesn't illustrate the whole story.

The Princes Trust is still honouring its financial commitment to the St Tropez campaign so, really, the point is moot. The article was probably spun for PR purposes.

Perhaps both parties are as dishonest as each other?