Racoon revamps retail range

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The Hat

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One of the leaders in hair extensions, Racoon, has given its range of retail care products a dramatic makeover – on the inside and out.

To complement the brand’s top of the range hair extensions line, the shampoos, conditioners and treatment formulas are now housed in bold red silver packaging. The formulas have also been improved while a new range - including a shine serum and thermal defence - hits salons too.

Racoon believes that the appeal of the collection isn't limited to hair extension clients. “The range looks fresh and modern and although the products are designed with the extension wearer in mind, we’re sure it will attract the attention of the regular salon client too,” said Racoon international sales and marketing manager, Claire Bartley, "which is fantastic as the products perform equally well on both natural and extension hair."

She added: “And great news for our customers is that we’re able to maintain – and in some instances reduce – the unit cost of products. So as well as looking more attractive the products’ prices remain attractive too.”
 

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