Judging by a new US report, the lipstick effect should be renamed the nail polish effect, as new figures show that women are not willing to compromise on beautiful nails, even during a recession. According to the Kline Cosmetics & Toiletries USA 2009 report, nail polish sales have increased by an incredible 14.3% in the US, while other beauty segments, such as colour cosmetics, lipsticks and lip-glosses, have all suffered, decreasing by 5.3%.
It credits the surge in interest to a return of nail colour to the fashion world combined with consumers switching from expensive salon trips to at-home applications. Furthermore, Kline said that todays more value-oriented consumers have boosted demand for multiple benefit products and that people are still willing to invest in anti-ageing products, especially those containing SPF.
It credits the surge in interest to a return of nail colour to the fashion world combined with consumers switching from expensive salon trips to at-home applications. Furthermore, Kline said that todays more value-oriented consumers have boosted demand for multiple benefit products and that people are still willing to invest in anti-ageing products, especially those containing SPF.
