Hi there, I think the full term for this is 'Search Engine Optimisation' and although web site designers like to do this for you (and charge you) you can do this yourself - just as you have designed your own site. When i learn't to do this a few years a go you had to go into the html coding and use <meta tags> but i believe with newer software it can be done on your programe or wizard.
Basically you need to place keywords or keyphases into your coding as these are what the search engines look for. Its good to spend a little time choosing the best word/phases. I wont go into all the details now but if you google DIY search engine optimisation I'm sure you'll get some helpful pages. Quite a good one is... Help and Support - Search Engine Optimisation - Free Shopping Cart for Worldpay
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