how long did it take you to build up a good client base with a regular monthly wage x
In all about a year. However I chose not to work full time. Advertising and promote, promote, promote is the key. If you don't let people know you are there, how can they find you? I personally found leaflet drops to be a waste of money and did not get one client. I had my first four clients within two days of advertising online and it went from their. I only work part time, but if you manage your time well it will not take long. I have a minimum spend policy of £15 per visit, but my average client spends £40 per visit, so three clients per day over three days is just dandy.
I chose a name that was obvious to what my business is about and had my uniforms embroidered. I wear them on days even though I am not working (my normal run around days), after all you are a walking advert for your business. You will be surprised how many clients you get that way. I also created a website and have my website address on the back of my car.
Offer new clients a complimentary service such as a free gel polish or a colour change within 1 week, or a free brow wax with brow tint. Clients love it and usually end up spending more anyway and they will usually come back to you. Offer incentives for quiet periods. I do not work most Saturdays but I do work until 8 pm on the three days that I do. Rather than saying I do not work on certain days I just say I am busy on that day and unable to accommodate and offer to fit them in for another day. That way if you choose to work on a day that you would not normally, they are none the wiser.
My husband is an avid cyclist, so if I know he is not going to be around on a particular Saturday I will take bookings for that day. Before you know it you will be booking weeks in advance.