For vivid fashion color like the pic posted, I've found that lifting hair first then completely dry the de-colorized hair after rinsing/shampooing the lightener out, then apply a fashion/fantasy direct color like Fudge Paintbox,Xtreamers,Dickson fantasy,Paul Mitchell Ink-works,Enrage..etc. Let it sit up2 30mins for deeper colorisation & 10-15 mins for a weaker deposit of desired shade.
I have also found that if you have a violet/purple fashion color on pre-lightened hair & you apply a bleach @ 10v-20v(3-6%), the underlying color is a bright teal/turquoise result.