I just want to put this out there as I have been asked by an older client that is 20-30% grey naturally and for some time I have been reducing her blonde highlights so that she could allow her natural colours to show through, and now has decided to go for the current grey trend, I have lifted all of the colour and I lifted enough(no yellow tones) with bleach, then applied a toner and then carried on and applied the affirmative gothic range base 10, as she didn't want to be too dark, but the colour has faded within a couple of weeks, I'm perplexed as I've done this several time for different clients and found no fading on the colour. Am missing something here any ideas as to why it hasn't lasted??