The Ed.
Well-Known Member
I'll admit - I was impressed with Dove's Real Beauty campaign when they launched it. It felt fresh, honest and it seemed to celebrate what we really looked like. Fast forward a few years and in a new attempt to portray the 'real beauty' in us all they've launched their Patches campaign.
The short film shows ten women agreeing to wear a patch that they are told will make them feel better about themselves. Over the next few days, these women grow in confidence - they are happier and say they feel more beautiful. The crushing blow is then delivered - there is nothing in the patch. The power of the placebo effect is unveiled and the truth is revealed - confidence, happiness and self-esteem were all there for the taking all along. The women are overwhelmed; they cry.
But I have a few issues - what on earth did they think was in the patch that could transfuse them with self esteem? Why would they wear the patch if they didn't know what was in it? Is there some moral line being crossed here? It's hard work listening to these women talk about how ugly they are, how little they think of themselves before they finally reach self-acceptance.
You almost don't believe it. See for yourself.
https://www.youtube.com/watch?v=EGDMXvdwN5c
Until then...geek on!
The Ed.
The short film shows ten women agreeing to wear a patch that they are told will make them feel better about themselves. Over the next few days, these women grow in confidence - they are happier and say they feel more beautiful. The crushing blow is then delivered - there is nothing in the patch. The power of the placebo effect is unveiled and the truth is revealed - confidence, happiness and self-esteem were all there for the taking all along. The women are overwhelmed; they cry.
But I have a few issues - what on earth did they think was in the patch that could transfuse them with self esteem? Why would they wear the patch if they didn't know what was in it? Is there some moral line being crossed here? It's hard work listening to these women talk about how ugly they are, how little they think of themselves before they finally reach self-acceptance.
You almost don't believe it. See for yourself.
https://www.youtube.com/watch?v=EGDMXvdwN5c
Until then...geek on!
The Ed.