Congratulations on getting your training done. I found it one of the best things ever!
We have just had a skin event - we hold them roughly every month now. Are you having the Visia machine one or the intro to facials one? We generally only have the Visia one as it retails so many products for us.
Last January and this January, I have had the event at the end of Jan and offered 15% off if ordered and paid for today only. This encourages (forces) clients to decide there and then. Some of my regulars just rang and ordered over the phone to get the discount and I made it clear it wasn't flexible - you don't go into Sainsbury's and ask for yesterdays offers!
We also do Jane Iredale and the Advanced Nutrition and offered the discount over all three brands. We retailed a huge amount in one day - enough to pay my tax bill which was the point lol!
Re the facial costs. I use the lower end of the guidelines, but no less. In my first month, a client booked a course of 12 £75 facials. She didn't use the products, and knowing what I know now, I would inssist on product use as she really didn't get the benefit of the whole thing - helped me justify my outlay though! I knock 10% off a course of 6 and I do sell quite a few courses, but also just have a lot of regs having 4 weekly facials. Again, you could do a book it today and get xx discount or offer it through til the end of Feb.
Our business has grown beyond all recognition since I took on Environ, and my retail has more than doubled in a year. It now makes up a very large part of my business.
Good luck with it all, and any questions, please just ask.
Vic x