We are a new salon and have not been open long, we were doing ok for the past few months and have started to get a few regulars. We do have a few hair and beauty places that mainly do hair and a bit of beauty on the side, they are very cheap and when I say cheap doing sienna x spray tans full body for £12.50, we are charging £20. These places are very popular round here and seem to be busy, most of the time. We use good products such as OPI, Dermalogica and Sienna X. This week has been really bad, the worst since we have opened, I have read other threads and am trying to keep positive as we are still very new and people are still finding us, but this week has got me down. I have been using the spare time to advertise and have really been going for it this week. One thing that has popped into my mind is my pricing, am I pricing myself out of the market, the main salon hair and beauty that I would compare myself too has similar prices, but I have been told by a passing client that came in for an offer that people in my area don't have money to spend. Thinking about it at the time I was sure she was wrong as the hair salon up the road for the top stylist charges from £50 for a men`s hair cut and he is always fully booked, he has been there a good few years. But after this week I am unsure, I am properly just low after this week. I don't want to be seen as a cheap salon but maybe there is no room for my type of salon here. Being new to all this I just want to see, how others have priced themselves, if they were in-between a cheap salon and a middle of the road salon, in the same area ?
Thanks in Advance xx
Thanks in Advance xx