Do you mean Wella colour id? It's an additive for permanent colours (and the new instamatic) that allows you to colour creatively without foils. It's not a range of colours.
Yeah there is a brand called ID they're Scandinavian, I don't like them I've tried them and not very good, bases are lighter a 4 is more equivalent to a 5, grey coverage isn't to good. I was a wella user and had a go with these and was very disappointed. A good brand to try which are cheaper is MOOD or Silky x
Do u find mood fades? I've had clients return when I tried these and their hair was a completey different colour to what I did for them, I gave up on them after coz the fading was so bad
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