L'Oreal Infinie Platine bleach with keratin?

[Nearlyme]

Been so long since I got a whiff..will have a sniff later and compare it to the bleach tomorrow. .

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[Missy106]

I can honestly say i didnt think it smelt like sperm lol. Although it is quite a strong smell xx

 

[Perry_Althair]

It smells like bleach IMO and strong at that, but lifts brilliantly with 10/20 vol. I hate to think how many people out there are using this strong bleach with 30/40 vol unnecessarily. I know one stylist that has it on her roots with 40 and she's a base 8!!!