I make my own client record cards and on there it has lots of info that I might use one day.
I have a section saying do you want to receive news and special offers via email, text, mail.
I have asked for their month and day of birth. Possibly to send out birthday promotions. There's something else aswell.
I figured its better to start collecting it from the beginning even if you don't use the information, so that when you do you don't have to start from scratch again.
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