The Ed.
Well-Known Member
Despite the recent downturn in nail sales, Ciaté is experiencing it's best year yet. Charlotte Knight, founder and creative director, is the force behind the successful brand known for the caviar manicure.
The launch of the caviar manicure meant that Ciaté because a household name. "Within the six months after the Caviar launch, we went from 400 points of sale to 3,500. And our growth was 1,200 percent. Over the past three years, we have experienced stellar growth, turning a revenue of a modest $500,000 in 2011 to be being set to deliver $20 million this year, she said.
That's some serious growth and Knight wants it to continue. Knight recognises the increasing competition amongst the saturated nail and beauty inudstry saying, It is going to become more and more challenging to define a point of difference between brands and retail assortments to maintain an edge, said Knight, adding that there is a limited number of credible nail-lacquer suppliers. The brands that will succeed and continue to thrive are those that take the innovation into their own hands. And this is the core of Ciaté. Creativity is not a process that is delivered to us, it is created by us.
Until then...geek on!
The Ed.
Image courtesy of Stephen Leek
The launch of the caviar manicure meant that Ciaté because a household name. "Within the six months after the Caviar launch, we went from 400 points of sale to 3,500. And our growth was 1,200 percent. Over the past three years, we have experienced stellar growth, turning a revenue of a modest $500,000 in 2011 to be being set to deliver $20 million this year, she said.
That's some serious growth and Knight wants it to continue. Knight recognises the increasing competition amongst the saturated nail and beauty inudstry saying, It is going to become more and more challenging to define a point of difference between brands and retail assortments to maintain an edge, said Knight, adding that there is a limited number of credible nail-lacquer suppliers. The brands that will succeed and continue to thrive are those that take the innovation into their own hands. And this is the core of Ciaté. Creativity is not a process that is delivered to us, it is created by us.
Until then...geek on!
The Ed.
Image courtesy of Stephen Leek
