Yes I made the mistake of starting cheap and establishing a client base now I can't rise them due to competition
Introducing opi seems the best solution. Also I will most definitely be raising my shellac prices next year so the opi may grow next year
I'm mobile, and i'm a CND-girl "only". Coming from the IT-Security sector, i learned the importance of branding and marketing.
AS for now, i offer Shellac with one hand (for free) Brisa Lite Smoothing Gel, explaining all the advantages to the clients. I charge 25 for Shellac. By the end of May, i will stop offering Shellac and switch 100% to Power Shellac for 30, clients will here a story that i chose for this power Shellac due to experience in the past. And that will be it :lick:
I will create a larger profit and more free slots, as all clients will do longer with their Shellac.
Today, i don't charge extra for normal nailart when it's only on 1 accentfinger/hand. That will change after i do my master Painter class tommorrow :twisted:
Being cheap is a hunge mistake we make so easily... And by offering 1 brand only (any decent brand!) you stand by your products and services, convincing every clients that you know what you're doing and strongly believe in your chosen brand. Do you think clients want an endless choice? I think clients want guidance, they want to trust your professional advice, so my choice was really simple.
I'm very convinced that every client can find their favorite color in my product range, even neon colors.... i do not want to get as quickly as possible a large client base (started only last year in oct/nov.), i need those client who chose for the comfort of a quality service at their own home instead of 'the cheapest nails'.
At the end of this year, i will overlook the situation, but till now, i'm doing allright.