I strongly agree with all the points in this thread, it's lovely to see hairdressers speak so passionately about their career. I come across many who actually couldn't give a toss and would rather say 'YES' to home colour than put in the work themselves
However
As frustrating as it is to see these 'celeb hairdressers' promote such nonsense, and as much as it winds you up that these big named brands are now 'selling out'
Your passion will ALWAYS show through, and just remember once people ruin their hair using one of L'Oreals home colours, or a Scott Cornwall colour remover
They come to us 'the real hairdressers' for help...
Personally, I'm easily put off things, and I know many people that would never use something again if they have a bad experience, so although this is a big trend now and more and more company's are bringing out box colours, it is not a trade that will succeed forever.
Example:
Many girls went mad for 'Rhianna Red'
Along came xxl live, L'Oreal ferria etc.
How many of you corrected any of them reds? I sure did
Wherever theres a box dye
There's a real hairdresser that is passionate about their job.