Rebranding

[Pixie83]

Hi all,....luuuuurving the site, I fear I may be becoming addicted ;-)

I wondered if anyone could offer some advice, I am a trained florist and own a small home based business, I am wanted to re skill and enter the beauty industry...however would still like to offer wedding floristry as I feel I could incorporate this and offer a "one stop " bridal package for flowers, and beauty treatments....

Soooooo my question is , should I set up a separate business and link the two via website links ...or....rebrand as I want to focus mainly on the beauty aspect ......?

Any advice you lovely guys and gals could offer would be awesome thank you xxx

 

[Verve Designs]

If it were me I'd use the existing brand and create an "arm" of it (with new branding which incorporates the old- if that makes sense), in order to capitalise on your existing client base and any marketing you've done in the past. Then just transition the new business towards beauty incrementally.