Lynne Baker
Lynne The Skin!
We had a meeting with our web developers yesterday and we learned to our astonishment that you can actually "buy" likes! There is a team of people in far flung lands who will sit and create fake profiles and then like your page.
Do I want a million likes from people who have no idea who I am, who have no intention or need, to do business with me? Do I want the bragging rights? Erm, well, no, not really!
What I want from Facebook is not 500 likes from people who might not interact with my page, or more importantly, my business, but I want exposure to relevant people.
We've just started a very targeted Facebook ad campaign. We want people to see the brand logos and start to recognise them; a kind of drip drip drip approach into their consciousness. We want people to know that there is an alternative to xyz brand of skincare or makeup. So, we've set up the campaign to show our ad to people who currently like the Professional Beauty FB page, and to those who have commented on a couple of other pro skincare pages.
I'm not interested in looking at my ad settings and seeing woohoo, my ad's been clicked on 1254 times, go me! I'm interested in seeing that my ad's been served 12897 times!
Why?! Because if 12897 people have seen my ad then my brand logos start to get recognised. It only starts to cost me money when people click on my ad, not when it appears next to the Pro Beauty timeline.
I'm all for supporting each other, and I fully understand that the more popular one appears the more popular one will become, but it's really important to understand how Facebook works so you can make it work FOR YOU!
So, ask yourself what it is you really want from Facebook; only then can you work out what it is you need to do to make it do it for you.
Does all that make sense?!
Do I want a million likes from people who have no idea who I am, who have no intention or need, to do business with me? Do I want the bragging rights? Erm, well, no, not really!
What I want from Facebook is not 500 likes from people who might not interact with my page, or more importantly, my business, but I want exposure to relevant people.
We've just started a very targeted Facebook ad campaign. We want people to see the brand logos and start to recognise them; a kind of drip drip drip approach into their consciousness. We want people to know that there is an alternative to xyz brand of skincare or makeup. So, we've set up the campaign to show our ad to people who currently like the Professional Beauty FB page, and to those who have commented on a couple of other pro skincare pages.
I'm not interested in looking at my ad settings and seeing woohoo, my ad's been clicked on 1254 times, go me! I'm interested in seeing that my ad's been served 12897 times!
Why?! Because if 12897 people have seen my ad then my brand logos start to get recognised. It only starts to cost me money when people click on my ad, not when it appears next to the Pro Beauty timeline.
I'm all for supporting each other, and I fully understand that the more popular one appears the more popular one will become, but it's really important to understand how Facebook works so you can make it work FOR YOU!
So, ask yourself what it is you really want from Facebook; only then can you work out what it is you need to do to make it do it for you.
Does all that make sense?!