Why do some nail artist sell themselves so short? :(

[honeycure]

I have a girl across the street from me who does bio/calgel. I've seen her work, and she does beautiful nail art.

My only complaint is that she does them for such a dirt cheap price, it's starting to hurt my business Even what I'm charging slightly hurts me a bit, but her prices are so cheap, it's like she's insulting herself.

She started at that location before I did and there's no one else in the area that does them so it's not like she does them cheap for competition. I just don't understand why she's charging like $60 for something I would charge 80-90 I know she takes as long as I do to do it too. Sometimes when I do the same art I feel like what I charge isn't enough considering the time it takes me to do it!

So I'm wondering why some people do this? Don't they feel like they've wasted their time after 3 hours of doing work only to make like $30-40 less than they could have?

 

[lauraj]

A lot a techs around where I live charge cheap prices and it annoys me as well because now mine have had to go lower to compete with them and if we all charged a little more we would still get the same amount of clients because we all charge about the same anyway

 

[honeycure]

It sucks because the cheaper you go, the harder you're making it on yourself you know? No one benefits from it. You might get a ton of clients that way but you're still not gonna be making as much money as you would have if you didn't lower the price so much!

I refuse to lower my price. I use nothing but high quality products. I offer a high quality service. If we're talking a dollar or two, I would consider it, but there is no way I'm knocking down 2 digit amounts. I can't afford that