I'm nearly 47 and my face had been melting for a few years! A really good facial massage as part of a facial works wonders for the eye area. Think pincer movements, pressure points and lymph drainage. Also any electrical treatment lifts the eye area even galvanic if you use the rollers to aid drainage and release tension. I find that microcurrent and ultrasound and faradic are all hero treatments and no special products are required.
My own view is that clients anxious about eye puffiness and asking for treatments are probably overusing eye creams which will make things worse. You could try witch hazel on cotton pads!
Having said that, I like Murad and Payot products for eyes. Arbonne doesn't do a salon range so you don't need an account and you can use the retail products for a facial. There isn't an eye treatment product, but the eye creams are impressive with a visible difference in less than 2 weeks of twice daily home use. The first few days are pretty alarming though as they have very active ingredients.
I really like Payot so I'm thinking of switching from Arbonne to Payot for my personal home care.