Right i have spoken to my lawyer regarding names and even if you trade under a limited company as 'xyz beauty' and another company which is not registared as limited wanted to use 'xyz beauty' they cannotbecause you have registration rights of that name even if they are a sole trader.
However if you were xyz beauty which was a limited company and trademarked it another company will struggle to prevent the trademark from going through as you own the limited company name too so always best to have both to ensure that your ip is protected.
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