The Ed.
Well-Known Member
It's easy to lose perspective when we are, on the whole, surrounded by our personal lands of plenty. Ok, I know that times are tough but when it comes to things that matter, we have at the very least, enough. Sonu Shivdasani, founder of Six Senses Resorts & Spas is asking businesses to take responsibility and, in a bid to address the world's water crisis, has launched The Water Campaign in September.
Shivdasani is leading this global initiative throughout the tourism and hospitality industry and will ask participating hotels, spas and resorts to bottle and sell their own filtered tap water rather than bottled brands.
Shivdasani realised that something needed to change after looking at statistics that showed almost 1 billion people in the world do not have access to clean water. He embarked on The Water Campaign following the success of his own scheme at the Soneva Fushi Resort in the Maldives. The resort banned imported bottled water and changed to triple-filtered tap water. This was then bottled on site in glass-recycled bottles with contributions from the proceeds going to a clean water fund.
Shivdasani believes that the campaign could generate up to $11 billion annually if every property in the top ten hotel/resort groups participate in the scheme.
"Our industry has a responsibility to address this problem, as tourists and travellers often consumer more water than local residents," explains Shivdasani.
"The Water Campaign says 'no' to imported, branded, bottled water, which uses unnecessary food miles and wasteful packaging, and supports the development of a profitable, sustainable alternative where 10% of the proceeds go to clean water funds."
Let's face it, water is the most basic of human needs and it's easy for us to take access to it for granted. What Shivdasani is doing is a good thing and something that we can all recreate on a (much) smaller level everyday. Refill your water bottles, use filtered tap water for clients in salon, don't fall prey to the advertising that bottled water brands slam you with.
Until then...geek on!
The Ed.
Shivdasani is leading this global initiative throughout the tourism and hospitality industry and will ask participating hotels, spas and resorts to bottle and sell their own filtered tap water rather than bottled brands.
Shivdasani realised that something needed to change after looking at statistics that showed almost 1 billion people in the world do not have access to clean water. He embarked on The Water Campaign following the success of his own scheme at the Soneva Fushi Resort in the Maldives. The resort banned imported bottled water and changed to triple-filtered tap water. This was then bottled on site in glass-recycled bottles with contributions from the proceeds going to a clean water fund.
Shivdasani believes that the campaign could generate up to $11 billion annually if every property in the top ten hotel/resort groups participate in the scheme.
"Our industry has a responsibility to address this problem, as tourists and travellers often consumer more water than local residents," explains Shivdasani.
"The Water Campaign says 'no' to imported, branded, bottled water, which uses unnecessary food miles and wasteful packaging, and supports the development of a profitable, sustainable alternative where 10% of the proceeds go to clean water funds."
Let's face it, water is the most basic of human needs and it's easy for us to take access to it for granted. What Shivdasani is doing is a good thing and something that we can all recreate on a (much) smaller level everyday. Refill your water bottles, use filtered tap water for clients in salon, don't fall prey to the advertising that bottled water brands slam you with.
Until then...geek on!
The Ed.