Social Media as a whole is highly underrated in the salon industry. The power it possesses is undeniably amazing and it's much more cost efficient than traditional marketing. You need to market where the eyes are, and right now the eyes aren't on billboards, posters and even T.V. ads. Everyone that walks by a billboard is probably holding their phone and sifting through Facebook or some other app. Everyone with a T.V. at home either has a DVR that lets them fast forward commercials, or better yet has their phone, tablet or laptop sitting next to them so that when a T.V. advert does come on, they can immediately switch to their other media source.
