Facials

[pinkgirlie]

What facial products are other mobile therapists offering? I was thinking of Priadara from Ellisons x

 

[diane86]

Hi pinkgirlie!

I'm not a mobile therapist I work in a salon but I use eve taylor aromatherapy skin care. I find they are reasonably priced products with great results. I started off with buying their mobile therapist kit which includes mostly everything you need (except facial massage oils.) They come in a handy case to carry around and come in travel sizes 50ml, fantastic to sell to clients too if you're wanting to do that. They have a website if you want to have a look I think it's evetalyoraromayherapy.co.uk but if you put it in the search engine you should be able to find it (packaging is white and teal/green)

Hope this helps and good luck!

 

[Vanilla Pod]

Im mobile and use SPA FIND:Love:

 

[jurate]

There are threads every couple of weeks from newbie geeks asking one of the most popular questions: ‘What skin care line should I use?’

It usually generates responses from seasoned geeks to the various companies and brands available, however I get the impression that the Original Poster is still completely baffled by the huge choice in hand and doesn’t really know what they should be looking for.

I thought I would dedicate some time to this area and try and give food for thought to the main areas that need to be addressed when making such a big decision.

Investing in a skin care brand of products is an extremely important decision to make, a decision which can cost you a lot of money if you get it wrong. But, it is a decision only YOU can make.

First and foremost is to identify your market:

· Do you have a current clientele or will it be from scratch?
· What client range do you want to aim for?
· Are your clients younger or mature?
· Are the majority of your clients male or female?
· Are they results driven or luxury/pampering?
· Do they have high end money to spend or are they on a budget?

Once you have identified your market and know which kind of products you are likely to need it is then time to look at which companies are out there.


Identify which brands are available:

This is a list of the skincare companies that are often mentioned, it is not a definitive list but a list of the most talked about on Salon Geek. I have also categorised with my interpretation of brand positioning them to make it easier for you to choose the section you’re most interested in:

· Eve Taylor (Aromatherapy/Prescriptive/Pampering/Middle Market)
· Decleor (Aromatherapy/Prescriptive/Pampering/High End)
· Elemis (Spa/Pampering/High End)
· Environ (Results Driven/Cosmeceutical/Prescriptive/Middle Market)
· Swiss Dermyl (Results Driven/Cosmeceutical/Prescriptive/Middle Market)
· Monu/Susan Molyneux (General/Prescriptive/Pampering/Middle Market)
· Dermalogica (Results Driven/Prescriptive/Middle-High End Market)
· Thai Therapy (Wholesaler Product/Pampering/Lower End)
· Skin Truth (Wholesaler Product/Pampering/Lower End)
· Kaeso (Wholesaler Product/Pampering/Lower-Middle End)
· Strictly Professional (Wholesaler Product/Lower End)
- Priadara (Wholesaler Product/Prescriptive/Lower End)


Make first contact:

Once you have picked a selection of companies/brands on offer, it is then time for you to contact them and request information and samples to try.
They may send out information and samples in the post or some may send a representative out to see you face to face.
You may also consider visiting one of the various trade shows and speak to them directly there.


Sample the brands for yourself:

It is very important that you try the products on your own skin and see if you like them for yourself. You are the biggest advert for your own business and your skin needs to look appealing to your clients. If the skincare is not effective, not only will your skin not look its best, but you will not be positive about it, and this will show to your clients.

Once you have found some samples that you like, I suggest you buy some small/travel sizes of the products and use for a longer period of time, this will give you an idea of their effectiveness and how they work over a longer term.

I also strongly suggest that you book in for treatments with each brand to experience the professional products in action. The products you sampled are homecare products and used to maintain the effects of the professional treatment.

The professional products should be stronger; more varied amd extensive and give an instant result post treatment.
This is extremely important as treatments are what keep your business turning over with clients. If the treatment you experience falls short and doesn’t give a noticeable effect then what incentive is this to your clients? They aren’t likely to rebook or buy homecare for that matter, as they will see it as a waste of money.
If your market is more pampering, do the treatments make you feel relaxed and calm, afterwards or do you leave feeling the same as when you went in?

I cannot stress enough the need to experience the brands treatments for yourself. It is paramount that the treatments work and will give your clients what they need and pay for. No matter how good the homecare is, if the treatments aren’t up to specification then it’s a waste of time. The only way you can find this out is by experiencing it for yourself.

You may see trying the products and treatments as spending un-necessary money, but you are a business and this is part of your market research, the costing of which should have been worked in to your business plan.


Now for the nitty gritty:

At this point you will have narrowed your choice down to a small number of product lines and it’s now the time to do the real work!
You must now look at the many factors that seriously need to be considered:

· How much is the start up cost/opening order?
· How much will ongoing professional products cost?
· Are the professional products able to be used with electrical modalities if needed?
· How much will a treatment cost you to perform?
· Are there many other salons/therapists in your area using this brand?
· Does this brand offer homecare to retail?
· What is the profit percentage on the homecare to retail?
· Does the brand allow discount online selling of homecare by other stockists?
· Does the brand sell in shops/dept stores/shopping TV?
· Does this brand offer support?
· Does this brand offer training?
· Does this brand offer marketing material?
· Is the brand: unheard of/well established/Over established?

It is important to think realistically and pro-actively now, as you may have set your heart on a brand that ticks the boxes emotionally, but not practically.
Don’t choose a brand that you hope will work, even though the odds are against it, because the chances are that it probably won’t.


So to recap the main points to consider when choosing your skin care line:

· Its right for your market/client base
· Its priced right for you to make profit
· Its priced right for your clients to afford
· Treatments are effective and work
· Homecare is effective to maintain treatment results
· The brand company gives enough support when required
· And finally – you are behind it 100%


It’s now up to you. Choose carefully and don’t rush into making a rash decision – it could cost you a lot of money.
I hope that this article gave you some good advice and food for thought!

Matthew Taylor.

An article by Matthew Taylor

Hth x

Sent from my HTC Desire using SalonGeek

 

[jurate]

P.s. if i remember correctly, he posted his article yesterday ;-)

Sent from my HTC Desire using SalonGeek

 

[pinkgirlie]

P.s. if i remember correctly, he posted his article yesterday ;-)

Sent from my HTC Desire using SalonGeek

Have been busy so not been on yesterday. Would love to do Dermalogica, but done you have to spend a fortune before they supply you? Have tried Priadara and Eve Taylor and find that Eve Taylor is nice but worry it's over powering scent wise?? x

 

[jurate]

Im training with dermalogica. What i was told, to start off you may need over €3000, but dont quote me on that as i havent checked it out personally oh, and saying about him posting yesterday, i didnt mean to sound patronising. It was meant to sound as if it is a very recent thread and some ppl may not have noticed it yet

Sent from my HTC Desire using SalonGeek

 

[pinkgirlie]

Im training with dermalogica. What i was told, to start off you may need over €3000, but dont quote me on that as i havent checked it out personally oh, and saying about him posting yesterday, i didnt mean to sound patronising. It was meant to sound as if it is a very recent thread and some ppl may not have noticed it yet

Sent from my HTC Desire using SalonGeek

ok thank you

 

[diane86]

Have been busy so not been on yesterday. Would love to do Dermalogica, but done you have to spend a fortune before they supply you? Have tried Priadara and Eve Taylor and find that Eve Taylor is nice but worry it's over powering scent wise?? x

This was something I was a little worried about but have had my salon now for a yr and I don't tend to find that any clients complain of an overpowering scent as after all you do only need to use a small amount of the products. However there are one or two that have a stronger smell but the comments then are normally 'ooh thats smells lovely!' however of course it is all down to personal preference.

Good luck on your search!

 

[pinkgirlie]

This was something I was a little worried about but have had my salon now for a yr and I don't tend to find that any clients complain of an overpowering scent as after all you do only need to use a small amount of the products. However there are one or two that have a stronger smell but the comments then are normally 'ooh thats smells lovely!' however of course it is all down to personal preference.

Good luck on your search!

What do you use? X

 

[diane86]

What do you use? X

I use Eve Taylor

 

[Pinkbunny28]

I think honestly because clients generally go somewhere to be pampered for a facial they will tend to say products smell gorgeous even if you disagree. That's what I've found anyway and the eve Taylor products are very good quality AND reasonably priced. Win win for me x

 

[pinkgirlie]

Maybe I'll go with Eve Taylor then??? Have my massage oil from there. Is there a peel off mask you can recommend? Priadara have an algae one that I was going to try. Will have a look on the site x

 

[Matthew Taylor]

Maybe I'll go with Eve Taylor then??? Have my massage oil from there. Is there a peel off mask you can recommend? Priadara have an algae one that I was going to try. Will have a look on the site x

Hi.
They do peel off masques for the professional treatments, and cream masques for professional and retail.

There are 4 -
Bio (Sensitive/Reactive skin)
Clarifying (Oily/congested)
Brightening (Pigmentation/Brightening/skin in need of pic up)
Cryogenic (Anti aging/firming)

The latter 2 are absolutely awesome!!!!

Deffinatly consider ET, it really is a fab brand!

 

[pinkgirlie]

Hi.
They do peel off masques for the professional treatments, and cream masques for professional and retail.

There are 4 -
Bio (Sensitive/Reactive skin)
Clarifying (Oily/congested)
Brightening (Pigmentation/Brightening/skin in need of pic up)
Cryogenic (Anti aging/firming)

The latter 2 are absolutely awesome!!!!

Deffinatly consider ET, it really is a fab brand!

Ok will have a look at those, thank you. I am going to offer a standard facial and an anti age with a special mask. I was going for Priadara but having read your post and describing it as lower end, will go for Eve Taylor. I have bottles of both, and looking at them the Eve Taylor does look more impressive and more expensive than the Priadara.

 

[Matthew Taylor]

Well those are my interpretations of their positioning, some may not agree. I'm not saying there's anything wrong with lower end brands, and like I say, its all dependant on your positioning and Market!

ET is rapidly growing momentum in popularity and is getting featured more and more in the glossys and is being described as a hidden gem!
The editor of vogue recently had a treatment and loved it. Can you say you've ever heard of the lower end wholesaler products in magazines for the quality and effectiveness?

 

[pinkgirlie]

Due to starting up in mobile business and it being spend spend spend...

If I start with Eve Taylor, I am thinking of getting the sensitive skin range cleanser, toner, moisturiser to use on everyone and then the masks for all skins types so I can use the correct mask to suit the client.

What's everyones thoughts on this? Oh, forget to mention I already have purchased the Combination skin range, so would have ALL products for sensitive and combination. And then obviously masks for all the types.

x

 

[pinkgirlie]

??????

 

[Pinkbunny28]

It's entirely up to you but the mobile kit really is quite cheap considering it has everything in it! I wouldn't do this personally as I don't feel it is very professional but no one can tell you how to run your business. Good luck x

 

[pinkgirlie]

It's entirely up to you but the mobile kit really is quite cheap considering it has everything in it! I wouldn't do this personally as I don't feel it is very professional but no one can tell you how to run your business. Good luck x

Suppose I should start as I mean to go on. I do have high standards, just seems like spend spend spend at the mo!! I did a 4 hour Eve Taylor workshop at college. Can anyone remind me when the treatment oil is used?? I know it goes on before a mask but seem to think it may be used at another point. I remember the toner being sprayed up to then land on the clients face. A couple of professional people have suggested that I get sensitive range to start with masks for all, that's why I asked for an opinion xx