I did a flyer drop of 300 when I first started out - even enclosed a £5 discount voucher with it and still did not get even one call from it. My main job is as a Marketing Manager, and my flyers looked fab (although I say so myself!!!!), but I was told that they looked expensive, and that potential clients may look at them and bin them without even looking at my pricelist on the basis that I would be too expensive
95% of my clients have found me from my website. I set it up within a week, put myself onto all the search engines, wedding websites, local company registers etc I could find, and now whenever someone types in "mobile nail technician, Wrexham / and / or Wales, there I am - first on the list.
The remainder of clients are mainly from word of mouth or from the free one-liner ad I've got in Yellow pages and Yell.com
I'm about to re-jig my website and my brochures to include Creative services and once it has been done I'm doing a mail-out to all the local companies where I know have a lot of women working, and have a notice board, so that my posters can be pinned up. (councils, hairdressing salons, building societies, banks, supermarkets, even laundrettes).
Whenever I go out to pubs and restaurants I take my brochures to leave in the ladies! I've even been known to go into ladies' changing cubicles in shops and leave a wadge of brochures in each cubicle :o
Wearing my uniform and having nicely decorated nails always works wonders for me when I go shopping - I choose my check-out wisely (look out for a lady who looks like she takes pride in her appearance) I always get comments about my nails when it comes to signing the credit card slip, at which point I whip out a few business cards that are, rather conveniently, placed in my purse.
Offer discounts for group bookings and give gift vouchers once a while to your regular loyal clients - it makes them feel really appreciated.
Sorry, I've gone on & on :o
Can you tell I'm in marketing?!