I can only speak from the outside looking in, but lets be clear here, paying over the odds doesn't mean to say you are going to get a great technician either. I also know people who have trained in lots of things, got the qualifications and haven't got a clue.
The cheap and cheerfuls (or grumpies) will always come and go, they could be cheap for a number of reasons from buying poor, cheap products, to not being trained to actually being okay but have no business savvy whatsoever, they won't last long as we know.
I have also seen salons that have obviously put a lot of money into the salon and the furnishings, decor etc and the prices are well above what I would call a reasonable price and the standard is appaling. However you will always get clients who will go to the ultra expensive because it is ultra expensive, but they soon see when the treatments they receive aren't up to scratch.
You live and die by your reputation and the only way you can keep that is by the service you provide, the training you keep up to date with and ensuring you are on top of your game and never ever get complacent or greedy.
If you have a loyal client base and an ever increasing client base then you must be doing things right. It is not easy, it is hard work, dedication and caring about the service you provide, the quality of products you use and the clients you have.
as for the Maily Dail....... I despair........ they haven't got a clue, they are there to sell papers and unfortunately a lot of people read stuff from the press and believe everything. Such a shame and although there may be some balance in the article there appear to be a lot of inaccuracies.
I will use my favourite saying..... the cream always rises to the top.